Drip Email Campaigns
Below are different drip campaigns for our different groups of leads. Each lead we receive, we decide which group/category would be the best fit for that lead. Each group, contains a different set of drips based on the needs of that lead group. Each group will be headed by the group name.
Active Leads and our default category, Search MLS
Search MLS (our default group)
This is our default group that each lead captured is assigned. From here, our Agents will either leave it in this group, or reassign it to a new group and therefore drip campaign. This group contains all of our pertinent drips in case a Realtor does not reassign the lead. It is also the base drip campaign that "fills out" our category drips.
These leads are leads that we have had contact with either through email or by phone. They receive the same drip campaign as the Search MLS group.
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1. Our Initial Thank You Letter from the Agent - This is sent 30 minutes after registration.
Hi Nancy!
Thank you for taking the time to use our websites at http://www.MitchRealty.com and/or http://www.MelbourneHomeSearch.com
My name is Ned Meloni and I will be contacting you shortly to discuss your Real Estate needs as well as sending you a list of properties fitting your criteria. If you have any questions in the meantime, feel free to contact me at 321-749-8851 or Email Ned@MitchRealty.com.
I have added your name to our update system, which will notify you of any new listings and/or changes in listings fitting your criteria. The notification will have Brevard County Property Listings in the subject line. The Listing updates will be coming from Ned@MitchRealty.com and may be sent to your spam folder. Please remember to check your spam folder.
If you have any real estate questions, or would like to view any listings, please don't hesitate to contact me at 321-749-8851. I can show you ANY property listing in Brevard County!
Again, thank you and I look forward to helping you!
2. Our Initial List of Properties Sent from Agent - This is sent 1 hour after registering or 30 minutes after Thank You Letter
Hi Karen!
This is Rosemary Leone with MitchRealty.com, MelbourneHomeSearch.com and Tropical Realty. I want to thank you again for using one of our websites. Below is a list of properties that match your criteria. I will be contacting you shortly to discuss your needs and better refine your search. If you have any questions in the meantime, please don’t hesitate to either email or call me.
To view properties please be sure that your email is set up to accept HMTL. You may receive a message "This page contains secure and non-secure items "click here" to unblock content".
Have a great day!
Rosemary Leone, Realtor
Tropical Realty of Suntree
The Mitch Ribak Real Estate Team
Letter from the Broker: Click Here
3. Company Info Letter - Sent out 3 days after registering
Hi Karen!
I just wanted to take a minute and make sure you are getting the listings I have been sending you. Please let me know if the homes you are receiving fit the homes you are interested in seeing. My goal is to make sure you are getting everything you need to help you make the right choice. If you have any questions as we move through your research stage, please don’t hesitate to call or email me. I’m here to help guide you through the process to ensure a smooth and painless home buying experience. Keep in mind I have access to every listing in Brevard County Florida and can show you any home when needed.
I look forward to helping you. Have a fun day!
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4. Things to Know about Brevard County Letter - Sent out 3 weeks after registering
Hi John!
There are many contact details you will require when moving to a new area. I have attached some useful links to provide you with everything from utilities to theatres, an A-Z of government organizations and also an education booklet. These are easily accessible by clicking the links and can be printed out for your convenience. I hope this proves useful to you.
Tidbits Guide: Click Here
Brevard Directory: Click Here
Education Booklet: Click Here
Don't hesitate to let me know if there is any further information I can provide you with to make your transition to the area smoother.
5. Newsletter - This is sent once monthly
Hi Belle!
Check this month's Real Estate Newsletter which is full of interesting and useful information that I think you will enjoy whether you are a buyer, seller, homeowner, or renter.
Newsletter:
http://melbournehomesearch.com/index.cfm/Newsletter
Tropical Realty Tidbits (The Tidbits guide is an informative guide to your area)
http://filevault1.colony1.net/10476/UsefulTidbitsGuide.Pdf
Brevard County Customer Service Directory:
http://filevault1.colony1.net/10476/BrevardDirectory.pdf
I have already set you up to receive listings specific to your own criteria, however for your interest here are Tropical Realty of Suntree's In-House listings:
Single Family Homes:
http://melbournehomesearch.com/index.cfm/Residential_Listings
Condo Listings:
http://melbournehomesearch.com/index.cfm/Condo_Listings
Residential Lots and Lands:
http://melbournehomesearch.com/index.cfm/Lots_and_Land
If there is anything I can do to refine or update your property criteria please don't hesitate to call or email me.
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6. Just Checking In Letter - This is sent out every 6 weeks and is our most successful email.
Hi Gina!
How are you doing? I just wanted to check in to make sure you are receiving all our listing updates. Don't hesitate to email or call me should you have any questions at all. Remember I can show you any property in Brevard County!
I look forward to helping you!
These are our basic letters we use for our active campaigns Below is the time frames in which we send them.
Thank You Letter – Immediately upon forwarding the lead to the Agent
Initial List of Properties – Within 30 Minutes of receiving the lead
Newsletter – Once per month
Company Info Letter – 3 days after registering
Things to know about Brevard County – 2 weeks after registering
Just checking in Letter – Every 6 weeks
Keep in mind that along with these drips the customer is also receiving nightly listings updates.
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No or Bad Phone Number Leads
These leads have a good email address but they either had no phone number or a bad phone number. This campaign is geared toward having the customer send us their phone number.
Initial List Follow-up - One day after Registration
Subject: Follow up from Tropical Realty on your Property Listings
Dear {contactfirst}
I would like the opportunity to discuss with you the list of properties I sent you yesterday to ensure I'm sending you the correct properties. Please drop me a note with your phone number and the best time to contact you. If you prefer, we can continue our communication by email but in the case that these homes do not fit your criteria please drop me a note.
Two week Follow-up
Subject: Listing Updates - Just Checking in
Hi {contactfirst}!
Just checking in to make sure you are receiving my updates. If at anytime you would like to chat about your home search, please feel free to respond to me with your phone number and the best time to call.
I look forward to helping you!
Six week follow up - welcome phone discussion prompting to call
Subject: Real Estate Search - How Can I Help you Further?
Hi {contactfirst}!
It’s been six weeks since we started your Real Estate Search. In an effort to do the best job I can do for you, I would welcome the opportunity to have a phone discussion. If you are comfortable with that at this point, please respond to this email with your phone number and the best time to call. If you would prefer, please give me a call at anytime.
I look forward to helping you!
10 Week Follow up - Checking in, request update on changes, contact by phone
Subject: Tropical Realty Property Search
Hi {contactfirst}!
I just wanted to take a moment and check to make sure you are receiving everything I am sending you. If for some reason, this doesn’t match your desires, please let me know so I can make the appropriate changes. If you have a moment, I would like to make contact by phone to ensure I am doing everything I can do to help you towards your goal of home ownership. Please send along your phone number if you would like to chat!
I look forward to helping you!
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http://filevault1.colony1.net/10476/TropicalRealtyQuickStats.pdf Have a great day!
(Add Link to Things we do for Listings) http://filevault1.colony1.net/10476/101ThingsaRealtorDoesForListings.pdf
Have a great day and I look forward to helping you!
Leads with Homes to Sell
Week 2
I noticed when you registered on our site you mentioned you had a home to sell. Do you currently have an Agent helping you with this sale? Since we know that 87% of the buyers start their sale on the Internet, we spend our entire marketing budget on Internet marketing and are known for owning the Internet in Brevard County! Not only do we attract local buyers, we also attract buyers from throughout the United States and the world. In fact, over 87% of our customers the past two years have come from outside of Brevard County.
Here are some stats about our company that expands on our ability to help sell your home.
Add your Company Stats link
Week 5
It’s been a month since we first started corresponding about your new home search. Have you put your home on the market yet? As I think I mentioned before, we have tons of buyers coming to our website on a daily basis. In fact, that’s how we met you. If you would like our help in selling your home, please don’t hesitate to ask. I’m always available to offer a free comparative market analysis for you.
I have added a link that will give you an idea of what we do to help sell your home even in a down market.
Week 8
I know you have a home to sell before we get serious about your home search. Remember, I am available at any time to view your home and help you determine your homes value. In this market, it’s very important to price your home properly to insure a quick sale. Please feel free to contact me if you would like me to stop by and chat!
Sold Leads
This category contains our customers that have bought a home from us. It is a three year schedule to keep in touch.
1. Three days after closing – Congratulations! Thanks for all your cooperation and patience throughout the entire transaction! Let me know if there is anything I can do for you.
2. Two Weeks after closing – I just wanted to check in and make sure you're settling in okay and whether you need any help in any way. If I can help please let me know.
3. Thirty Days after closing – How is everything going? Here is the Brevard County Tax Appraiser's office site should you need information to file your homestead exemption.
http://www.brevardpropertyappraiser.com/mainhtml/taxexempt.asp
4. Monthly newsletter - Monthly
5. 90 days – I just wanted to check in with you and see how you are doing?
6. 6 months – I just wanted you to know I'd been thinking about you and hope everything is going well. If there is anything I can do for you in the future let me know. If you have any friends, family or neighbors who need the help of a realtor, please keep me in mind.
7. 1 Year – I know sometimes you need work done at your house on things like the AC, Roof, Electrical and more. If you need any help finding good people to do this, please let me know and I will gladly send them your way!
8. 2.5 Years – I just wanted to check in and say hi and see how things are going.
9. 3 years – Where does the time go? It’s been three years and you are still in the same house! Actually it’s now a home after all this time.
These are our main drips we currently use. We are in the process of writing other drips for other categories. These are the most common categories in our system. All categories that are not receiving customer drips, receive our Active/SearchMLS drips.
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Rosemary Leone, Realtor
Tropical Realty of Suntree
The Mitch Ribak Real Estate Team
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